Bjorn Borg London Fashion week 2012 Battersea Power Station

Romeo Done

The LDV Team caught up with Mr So -Solid aka Big Bro's sweetheart Romeo for a quick 21 seconds, just enough time to snap him with his underwear of choice- Bjorn Borg obviously 

I heart Stiletto Nails

Okay so I am totes in love with Stiletto Nails. They have been around for a while now and first showcased by Beyonce and Ri Ri but of late they have really grown on me, I am defo getting a set once mine grow a bit. What do you think  ??????

Off the Cuff

Add a Cuff for a Statement piece of arm candy

LDV London styles - Check out some of Nikki Noire Previous work

Hat Heaven -Sonia By Sonia Rykiel

If ever I have seen a Baseball cap to die for it has to be this one by Sonia Rykiel featured in  ss12 pastel fav powder pink, It's the perfect solution for a bad hair day or a casual Sunday with an amazing Girly twist it has a oh so cute gorgeous bow in the back  - RRP £240 available at ASOS

Joey Essex looking REEM

The New King of Essex Joey looking Reem with his Bjorn Borgs #whatyousaying , The LDV team where lucky enough to catch up with the salty potato now we know what his wearing under his super skinny's 

http://www.youtube.com/watch?v=QC15t5tgbf4http://www.youtube.com/watch?v=dtKjiQi94SEhttp://www.youtube.com/watch?v=tGCZtiORkjg

Bjorn Borg turn the Lights off for London Fashion Week

Björn Borg kicks off London Fashion Week with an exclusive event. A short-film was launched on an enormous spray screen over the River Themes with Swedish pop icon Robyn performing in a Scandinavian inspired winter landscape. This event is a step in Björn Borg’s increased global brand building efforts and international expansion. Björn launches ‘Björn Borg says JA! To turning the lights Off’ campaign. This event takes place at London landmark Battersea Power Station, which Björn Borg transforms into a miniature Sweden with a pine forest, snow, hot tubs, sauna and Swedish sushi. Outside, a fashion film in 4D directed by award winning Paris Kain will be launched at a 25x50 metre screen of steam over the River Themes. The brand will also showcase their autumn/ winter collection 2012 and offers entertainment with Robyn in an exclusive co-performance with Coco Sumner. “A key element in our growth efforts is edgy branding activities such as this event in London, in one of our most important expanding markets. They strengthen Björn Borg in existing markets and prior to expansion to new ones. Thanks to its stable financial position, Björn Borg can invest long-term in future growth”, comments Arthur Engel, CEO of Björn Borg. Other important parts of Björn Borg’s expansion include an expansion to new markets such as China in 2012, a broadened range of sportswear, global e-commerce and the addition of more Björn Borg stores in Europe. In 2011, total sales of Björn Borg products amounted to almost SEK 1.7 billion excluding VAT, at the consumer level. The Group owns the Björn Borg trademark and its core business is underwear. It also offers clothes, footwear, bags, eyewear and fragrances through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores.

Björn Borg http://www.fibre2fashion.com

Come to my Room

The LDV team caught up with singing sensation Nathan, Wonder who he will invite to "Come into his Room" and see him in his Bjorn Borgs :)